Teach students to communicate a brand story with transmedia storytelling
Year of publication: |
2016
|
---|---|
Authors: | Cronin, John |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 2, p. 86-101
|
Subject: | Social media marketing | Integrated marketing communications | Corporate identity and branding | Marketing higher education | Markenführung | Brand management | Marketingmanagement | Marketing management | Narrative Methode | Narrative method | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Studierende | Students | Hochschule | Higher education institution | Kommunikation | Communication | Social Web | Social web | Unternehmenskultur | Corporate culture |
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