Teaching basic marketing accountability using spreadsheets: An exploratory perspective
| Year of publication: |
2010
|
|---|---|
| Authors: | Bae, Hyokwan ; Park, Kyung-Soon ; Chung, Yun-Chul ; Jung, Jin-Young |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 2, p. 182-191
|