Team participation and online gamer loyalty
Year of publication: |
2014
|
---|---|
Authors: | Teng, Ching-I ; Chen, Wei-Wen |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 1, p. 24-31
|
Subject: | Gaming | Loyalty | Online games | Social needs satisfaction | Team norms | Team participation | Arbeitsgruppe | Team | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Spieltheorie | Game theory | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Social Web | Social web | Experiment | Soziale Beziehungen | Social relations |
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