Technical note: optimal pricing under multiple-discrete customer choices and diminishing return of consumption
Year of publication: |
2022
|
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Authors: | Huh, Woonghee Tim ; Li, Hongmin |
Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 2, p. 905-917
|
Subject: | customer choice | multiple-discrete continuous choice model | pricing | Revenue Management and Market Analytics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Revenue-Management | Revenue management | Preismanagement | Pricing strategy |
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