Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Leila Hamzaoui-Essoussi
| Year of publication: |
2010
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|---|---|
| Authors: | Hamzaoui-Essoussi, Leila |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 4, p. 306-320
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| Subject: | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Bewertung | Evaluation | Schwellenländer | Emerging economies | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008701383