Technological developments and retailer strategies
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings COVID-19 revolutionized purchasing experiences and existing technologies with the rapid transformation it enacted onto firms and markets. Due to this, technological strategies also developed and changed as consumer priority moved into safety and health alongside an enjoyable shopping experience. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2023
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Published in: |
Strategic Direction. - Emerald Publishing Limited, ISSN 0258-0543, ZDB-ID 2089990-7. - Vol. 39.2023, 6, p. 26-28
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Publisher: |
Emerald Publishing Limited |
Subject: | Technology | Purchase experience | COVID-19 | Retailer strategy |
Saved in:
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