Technologieorientierte Wettbewerbsstrategien
Year of publication: |
1985
|
---|---|
Authors: | Specht, Günter |
Other Persons: | Zörgiebel, Wilhelm W. (contributor) |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 7.1985, 3, p. 161-172
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Technologie | Technology |
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