Technology acceptance in social media : review, synthesis and directions for future empirical research
Year of publication: |
May 2016
|
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Authors: | Wirtz, Bernd W. ; Göttel, Vincent |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 2, p. 97-115
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Subject: | Meta-study | Literature review | Social media | Technology acceptance model | Structural equation modeling | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Bibliometrie | Bibliometrics | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
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