Technology Acceptance of Connected Services in the Automotive Industry

by Clemens Hiraoka

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

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Year of publication:	2009
Authors:	Hiraoka, Clemens
Publisher:	Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Subject:	Bayerische Motoren Werke \| Instandhaltung \| Maintenance policy \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Kraftfahrzeugteile \| Automotive parts \| Kfz-Industrie \| Automotive industry \| Deutschland \| Germany \| Kraftfahrzeugindustrie \| Produktentwicklung \| Informationstechnik \| Online-Dienst \| Verbraucher \| Akzeptanz
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XIX, 150 p. 55 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Preliminary; Scoping the research focus through theoretical foundations; Experiencing Connected Services in the automotive industry; Introduction to Connected Services; Forming the conceptual framework into a research model; Winning insights from quantitative data analysis; Developing Connected Services today and tomorrow; Back matter
ISBN:	978-3-8349-8309-1 ; 978-3-8349-1870-3 ; 978-3-8349-1870-3
Other identifiers:	10.1007/978-3-8349-8309-1 [DOI]
Classification:	Marketing ; Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013521261