Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance
Kukuh Lukiyanto, Maranatha Wijayaningtyas
| Year of publication: |
2020
|
|---|---|
| Authors: | Lukiyanto, Kukuh ; Wijayaningtyas, Maranatha |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 23.2020, 1, p. 552-564
|
| Subject: | Entrepreneurial marketing | technology adoption | business performance | small and micro businesses | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Innovation | Innovationsdiffusion | Innovation diffusion | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35808/ersj/1571 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286779