Technology and financial services : marketing in times of U-commerce
Year of publication: |
December 2015
|
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Authors: | Morrison, Stacey ; Pitt, Leyland F. ; Kietzmann, Jan |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 4, p. 273-281
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Subject: | financial services marketing | U-commerce | amplification | atternuation | contextualization | transcension | Technischer Fortschritt | Technological change | USA | United States | Finanzdienstleistung | Financial services | Internet | Mobilkommunikation | Mobile communications | Electronic Commerce | E-commerce |
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