Technology and service investments in the presence of feature fatigue and word-of-mouth
Sara Rezaee Vessal, Pietro De Giovanni, Alborz Hassanzadeh
| Year of publication: |
2022
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|---|---|
| Authors: | Vessal, Sara Rezaee ; De Giovanni, Pietro ; Hassanzadeh, Alborz |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 301.2022, 3 (16.9.), p. 923-941
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| Subject: | Quality management | Technology investment | Feature fatigue | Word-of-mouth | After-sales service | Virales Marketing | Viral marketing | Qualitätsmanagement | Dienstleistungsqualität | Service quality | Investition | Investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.11.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013267798