Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Year of publication: |
2020
|
---|---|
Authors: | Pantano, Eleonora ; Dennis, Charles ; Melewar, T. C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 410-411
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenimage | Brand image |
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