Technology branding : strategische Markenpolitik für Investitionsgüter
Gerald Sitte
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Sitte, Gerald |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Strategie | Strategy | Technologie | Technology | Dauerhafte Konsumgüter | Durable goods | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Investitionsgütermarketing | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVII, 433 S graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Graz, Techn. Univ., Diss., 2001 |
| Notes: | Literaturangaben kart. : EUR 64.00 |
| ISBN: | 3-8244-0609-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001621026