Technology, consumers, and marketing theory
Year of publication: |
2010
|
---|---|
Authors: | Dholakia, Nikhilesh ; Zwick, Detlev ; Denegri-Knott, Janice |
Published in: |
The SAGE handbook of marketing theory. - Los Angeles, Calif. [u.a.] : SAGE, ISBN 1-84787-505-X. - 2010, p. 494-511
|
Subject: | Informationstechnik | Information technology | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
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