Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Year of publication: |
2022
|
---|---|
Authors: | Riegger, Anne-Sophie ; Merfeld, Katrin ; Klein, Jan F. ; Henkel, Sven |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 181.2022, p. 1-11
|
Subject: | Assemblage | Customer experience | Customer-facing retail technology | Personalization | Smart technology | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Technologiewahl | Technology choice | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption |
-
Aspects driving customers' intention to use automated purchasing processes
Selter, Jan-Lukas, (2023)
-
The impact of Artificial Intelligence-driven recommendation on customer experience in e-retailing
Patnaik, Priyadarsini, (2022)
-
Tyrväinen, Olli, (2020)
- More ...
-
Technology-enabled personalization in retail stores : understanding drivers and barriers
Riegger, Anne-Sophie, (2021)
-
Buying to share : how prosumption promotes purchases in peer-to-peer asset sharing
Klein, Jan F., (2022)
-
Onto the light side of sharing : using the force of blockchain
Großmann, Christopher Maurice, (2024)
- More ...