Technology/ideology : how ideological fields influence consumers' technology narratives
Robert V. Kozinets
| Year of publication: |
2008
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|---|---|
| Authors: | Kozinets, Robert V. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 34.2007/08, 6, p. 865-881
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| Subject: | Technischer Fortschritt | Technological change | Ideologie | Ideology | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003724546