Technology : information, business, marketing, and CRM management
Fernando M. Serson
| Year of publication: |
2010
|
|---|---|
| Authors: | Serson, Fernando M. |
| Published in: |
Handbook on business information systems. - New Jersey [u.a.] : World Scientific, ISBN 978-981-283-605-2. - 2010, p. 565-583
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | B-to-B-Marketing | Business-to-business marketing | Informationstechnik | Information technology | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982393