Technology innovations and consumption of Formula 1 as a TV sport product
Year of publication: |
2022
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Authors: | Schneiders, Christopher ; Rocha, Claudio |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 3, p. 186-197
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Subject: | commitment | satisfaction | sport spectatorship | TV product | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change | Sport | Sports | Innovation | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Profisport | Professional sports | Sportorganisation | Sport organization |
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