Technology licensing by advertising supported media platforms: An application to internet search engines
Year of publication: |
2011
|
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Authors: | Sapi, Geza ; Suleymanova, Irina |
Publisher: |
Düsseldorf : Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE) |
Subject: | Suchmaschine | Online-Werbung | Informationstechnik | Lizenzvergabe | Coopetition | Theorie | Technology Licensing | Two-Sided Market | Advertising |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 663922267 [GVK] hdl:10419/48603 [Handle] RePEc:zbw:dicedp:23 [RePEc] |
Classification: | L13 - Oligopoly and Other Imperfect Markets ; L24 - Contracting Out; Joint Ventures ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: |
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