Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
| Year of publication: |
2013
|
|---|---|
| Authors: | Vize, Róisín ; Coughlan, Joseph ; Kennedy, Aileen ; Ellis-Chadwick, Fiona |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 6, p. 909-918
|