Technology turbulence and environmental scanning in Thai food new product development
Year of publication: |
2008
|
---|---|
Authors: | Chittipa Ngamkroeckjoti ; Speece, Mark |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 4, p. 413-432
|
Subject: | Ernährungsindustrie | Food industry | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Thailand |
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