Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Gaia Rubera and Cornelia Droge
| Year of publication: |
2013
|
|---|---|
| Authors: | Rubera, Gaia ; Droge, Cornelia |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 3, p. 448-464
|
| Subject: | Produktentwicklung | New product development | Technologie | Technology | Produktgestaltung | Product design | Unterhaltungselektronik | Consumer electronics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752202