Technometric Benchmarking: Identifying Sources of Superior Customer Value
Year of publication: |
2002
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Authors: | Shoham, Aviv ; Maital, Shlomo ; Grupp, Hariolf ; Lifshitz, Sharon |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 16.2002, 1-2, p. 1-26
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