TECNO Mobile's growth strategies in Africa
Year of publication: |
2019
|
---|---|
Authors: | Qumer, Syeda Maseeha ; Singh, Geeta |
Published in: |
China-focused cases : selected winners of the CEIBS global case contest. - Singapore : Springer, ISBN 978-981-13-2705-6. - 2019, p. 81-101
|
Subject: | Growth strategies | Strategic management | Internationalization | Think global act local | Strategisches Management | Afrika | Africa | Globalisierung | Globalization | Wirtschaftswachstum | Economic growth | Multinationales Unternehmen | Transnational corporation |
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