Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Year of publication: |
December 2016
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Authors: | Gentina, Elodie ; Shrum, L. J. ; Lowrey, Tina M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5785-5792
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Subject: | Adolescence | Luxury retailing | Cross-cultural consumer behavior | Fashion innovativeness | Need for uniqueness | Susceptibility to peer influence | Mode | Fashion | Jugendliche | Youth | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Frankreich | France | USA | United States | Soziale Gruppe | Social group | Vergleich | Comparison | Kulturelle Identität | Cultural identity | Markenimage | Brand image |
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