Teenagers' moral advertising literacy in an influencer marketing context
Year of publication: |
2022
|
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Authors: | Sweeney, Emma ; Lawlor, Margaret-Anne ; Brady, Mairead |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 1, p. 54-77
|
Subject: | Advertising literacy | ethics | influencer marketing | social media | teenagers | Werbung | Advertising | Jugendliche | Youth | Online-Marketing | Internet marketing | Ethik | Ethics | Marketingmanagement | Marketing management | Analphabetismus | Illiteracy | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group |
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