“TEL” seeks power to make alliances work
Many organizations like to get customers “onside” in their advertising by suggesting that they are somehow in business together. Slogans such as “Together we are stronger” are proffered partly as flattery and partly to imply thanks: We couldn’t have done it without you. There’s a touch of sanctimony about this. However, more genuinely, many organizations – particularly within the global information and communications technology (ICT) industry – are discovering the benefits of forming alliances to gain a strategic competitive advantage.
Year of publication: |
2003
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 10, p. 19-21
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Publisher: |
MCB UP Ltd |
Subject: | Partnering | Information systems | Alliances | Joint ventures | Telecommunications | Strategic planning | Corporate planning |
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