Telecommunication industry in Malaysia : demographic effect on customer expectations, performance, satisfaction and retention
Year of publication: |
2007
|
---|---|
Authors: | Kassim, Norizan Mohd |
Published in: |
Management in South-East Asia : business culture, enterprises and human resources. - London [u.a.] : Routledge, ISBN 0-415-38334-X. - 2007, p. 47-73
|
Subject: | Mobilkommunikation | Mobile communications | Marktforschung | Market research | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Malaysia |
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