Telemarketing : a bane or a boon for companies? ; an assessment of Indian customers' attitude and perception towards telemarketing
Reeti Agarwal; Ankit Mehrotra
| Year of publication: |
2009
|
|---|---|
| Authors: | Agarwal, Reeti ; Mehrotra, Ankit |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 8.2009, 3, p. 257-291
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| Subject: | Mobile Marketing | Mobile marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Verbraucher | Consumers | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003886084