Television Advertisement Pricing in the United States
Year of publication: |
2012
|
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Authors: | Phillips, Robert ; Young, Graham |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-175056-4. - 2012
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Subject: | USA | United States | Fernsehwerbung | Television advertising | Preismanagement | Pricing strategy | Fernsehsender | Television industry |
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