Television advertising and children : methodological and publication trends
Year of publication: |
2018
|
---|---|
Authors: | Hasan, Tania ; Butt, Irfan |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 2, p. 161-180
|
Subject: | Advertising | Children | Content analysis | Publication trends | Research methodologies | Research methods | Systematic literature review | Television | Bibliometrie | Bibliometrics | Kinder | Fernsehwerbung | Television advertising | Wissenschaftliche Methode | Scientific method | Werbung |
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