Television advertising and consumer response : children buying behaviour
Neeru Kapoor
| Year of publication: |
2003 ; 1. ed.
|
|---|---|
| Authors: | Kapoor, Neeru |
| Publisher: |
New Delhi : Mittal Pub. |
| Subject: | Indien | Fernsehsendung | Werbesendung |
| Extent: | XIV, 226 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes biographical references and index |
| ISBN: | 81-7099-901-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846038