Television advertising and online shopping
Jura Liaukonyte; Thales Teixeira; Kenneth C. Wilbur
| Year of publication: |
2015
|
|---|---|
| Authors: | Liaukonyte, Jura ; Teixeira, Thales ; Wilbur, Kenneth C. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 3, p. 311-330
|
| Subject: | advertising | content analysis | difference-in-differences | Internet | media multitasking | online purchases | quasi-experimental design | television | Online-Handel | Online retailing | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Fernsehen | Television |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291352