Television marketing : network, local, and cable
David Poltrack
| Year of publication: |
1983
|
|---|---|
| Authors: | Poltrack, David F. ; Poltrack, David |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Rundfunk | Rundfunkwerbung | Vereinigte Staaten | Kabelfernsehen | Cable television | Fernsehen | Television | Fernsehprogramm | Television programme |
| Extent: | XII, 395 S Ill., graph. Darst., Kt 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-07-050406-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000035790