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La télévision publique en Europe : Allemagne, Espagne, France, Italie, Royaume-Uni
Fansten, Michel, (1998)
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J., (2013)
Ad typicality judgments in the processing of creative television ads
Peterson, Mark, (2023)
Televisione italiana, venti anni di stallo e un avvenire incerto
Siliato, Francesco, (2007)