Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Year of publication: |
2018
|
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Authors: | Onel, Naz ; Mukherjee, Avinandan ; Kreidler, Nicole Bieak ; Díaz, Estela M. ; Furchheim, Pia ; Gupta, Shipra ; Keech, Jessica ; Murdock, Mitchel R. ; Wang, Qin |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 10, p. 752-765
|
Subject: | acquisition | personas | postuse | stages of consumer behavior | sustainable consumer archtypes | sustainable consumption | usage | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness |
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