Tell me who you think you are and I tell you how you travel : exploring the viability of market segmentation by means of travelers' stated personality ; insights from a mature market (Switzerland)
Year of publication: |
2012
|
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Authors: | Laesser, Christian ; Zehrer, Anita |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 17.2012, 3, p. 285-298
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Subject: | Market segmentation | Segmentation criteria | Personal traits | Self-stated personality | Tourism marketing | Marktsegmentierung | Tourismusmarketing | Schweiz | Switzerland | Persönlichkeitspsychologie | Personality psychology | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism |
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