Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
C. Manu, S. Sreejesh, Justin Paul
| Year of publication: |
2021
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|---|---|
| Authors: | Manu C ; Sreejesh, S. ; Paul, Justin |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 96.2021, p. 1-13
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| Subject: | Brand equity | Co-creation | Direct booking | Engagement | Hospitality services | OTA | Service recovery | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Krankenhaus | Hospital | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Beschwerdemanagement | Complaint management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012585701