Temporal Construal in Advertising
| Year of publication: |
2009
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|---|---|
| Authors: | Martin, Brett ; Gnoth, Juergen ; Strong, Carolyn |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 38.2009, 3 (1.9.), p. 5-21
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