Temporal reframing and participation in a savings program : a field experiment
Hal E. Hershfield, Stephen Shu, Shlomo Benartzi
| Year of publication: |
2020
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|---|---|
| Authors: | Hershfield, Hal E. ; Shu, Stephen ; Benartzi, Shlomo |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 6, p. 1039-1051
|
| Subject: | choice architecture | behavioral economics | saving | field experiment | financial technology | Sparen | Savings | Feldforschung | Field research | Verhaltensökonomik | Behavioral economics | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012405724