Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Lydiane Nabec, Bernard Pras and Gilles Laurent
| Year of publication: |
June 2016
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| Authors: | Nabec, Lydiane ; Pras, Bernard ; Laurent, Gilles |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 7/8, p. 595-627
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| Subject: | Brand-retailer alliance | temporary alliance | new offer | attitudes and purchase intentions | brand strategy | retailer strategy | Strategische Allianz | Strategic alliance | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1111923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011577360