Ten trends in mobile (mobile phones in marketing and advertising)
| Year of publication: |
2013
|
|---|---|
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2013, 4
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Advertising | Advertising effectiveness | Advertising media | Brand management | Communications technology | Interpersonal communications | Marketing communications | Marketing models | Marketing philosophy | Marketing strategy | Mobile telephones | Smartphones |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2013.05629daa.010 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011962