Tensions between Value Capture and Value Slippage: The Case of Brand Communities
Year of publication: |
2018
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Authors: | Cova, Bernard ; Paranque, Bernard |
Published in: |
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. - Wiley, ISSN 0825-0383, ZDB-ID 2068683-3. - Vol. 36.2018, 1 (05.03.), p. 35-46
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Publisher: |
Wiley |
Saved in:
Online Resource
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