Tensions in digital servitization through a paradox lens
Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra- and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth interviews and multiple site visits from two cases in the aerospace and maritime industries. Linked to the paradoxes of organizing, learning, belonging, and performing, eight tensions emerge from the findings. The intra-organizational tensions include digitally enabled control, digital upkeep, professional identity, and performance priorities. In turn, the interorganizational tensions comprise platform-based coopetition, information superabundance, organizational identity, and data utilization. For practitioners working with digital services, this study suggests an audit of tensions to inform continued formulations of a mitigation strategy.Highlights:• Explored eight intra- and inter-organizational tensions in digital servitization.• Paradox theory lens: paradoxes of organizing, learning, belonging, and performing.• Tensions in business networks reflect digital servitization's highly networked nature.• Digital native tensions are specific to digital (but not traditional) servitization.• For managers, the tension audit shows each tension's roots and response strategies
Year of publication: |
2022
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Authors: | Tóth, Zsófia ; Sklyar, Alexey ; Kowalkowski, Christian ; Sörhammar, David ; Tronvoll, Bård |
Publisher: |
[S.l.] : SSRN |
Saved in:
freely available
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial Marketing Management, Vol. 102, pp. 438-450 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2022 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014080323
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