Tensions in value spaces : the organizational buying center and advanced services
Year of publication: |
2023
|
---|---|
Authors: | Zolkiewski, Judy ; Story, Vicky M. ; Burton, Jamie ; Raddats, Chris ; Baines, Tim ; Medway, Dominic |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 196-210
|
Subject: | Advanced services | Organizational buying center | Organizational selling center | Territorial servitization tensions | Value co-creation processes | Value spaces |
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