Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Year of publication: |
April 2016
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Authors: | Quinton, Sarah ; Wilson, Damien |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 15-24
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Subject: | Social media networks | LinkedIn | Netnography | Business relationships | Wine industry | Business performance enhancement | Social Web | Social web | Unternehmensnetzwerk | Business network | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Weinbau | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network |
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