Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals
Year of publication: |
2007
|
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Authors: | Gil Lafuente, Anna M. ; Ortigosa, Mauricio ; Merigó, José M. |
Published in: |
Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration. - Departamento de Economía, Métodos Cuantitativos e Historia Económica, ISSN 1886-516X. - Vol. 4.2007, 1, p. 75-97
|
Publisher: |
Departamento de Economía, Métodos Cuantitativos e Historia Económica |
Subject: | valor del cliente | valor del consumidor | modelos del valor del cliente | intervalos de confianza | incertidumbre = customer lifetime value (CLV) | customer lifetime valuation (CLV) | customer lifetime value models (CLVM) | security intervals | uncertainty |
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