Territorial brands for tourism development : a statistical analysis on the Marche region
Year of publication: |
2011
|
---|---|
Authors: | Lorenzini, Eleonora ; Calzati, Viviana ; Giudici, Paolo |
Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 38.2011, 2, p. 540-560
|
Subject: | Marken | Marches (Italy) | Standortmarketing | Place marketing | Regionalentwicklung | Regional development | Standortwettbewerb | Territorial competition | Tourismusforschung | Tourism research | Italien | Italy |
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