Territorial consumer behaviors on social media : a dark side of psychological ownership
Year of publication: |
2022
|
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Authors: | Micu, Petru Dorin ; Ashley, Christy |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 1, p. 1-10
|
Subject: | Psychological ownership | Social media | Territorial behavior | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Online-Marketing | Internet marketing |
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